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	<title>Marketing and branding agency for London SMEs</title>
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	<link>http://magneticideas.co.uk</link>
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		<title>Lose friends and alienate people on Twitter: top tips!</title>
		<link>http://magneticideas.co.uk/2011/08/twitter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=twitter</link>
		<comments>http://magneticideas.co.uk/2011/08/twitter/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 09:33:33 +0000</pubDate>
		<dc:creator>miranda</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://magneticideas.co.uk/?p=1336</guid>
		<description><![CDATA[Social media makes it easier than ever to annoy friends, irritate customers and ruin your reputation. You can do it in just seconds (and fewer than 140 characters) with these top tips. 1. Don&#8217;t follow. You&#8217;re a leader, not a &#8230; <a href="http://magneticideas.co.uk/2011/08/twitter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://magneticideas.co.uk/" target="_blank"><img class="size-full wp-image-1342 alignright" title="Twitter overload" src="http://magneticideas.co.uk/wp-content/uploads/2011/08/megaphone.jpg" alt="" width="347" height="212" /></a>Social media makes it easier than ever to annoy friends, irritate customers and ruin your reputation. You can do it in just seconds (and fewer than 140 characters) with these <strong>top tips</strong>.</p>
<p><span style="font-weight: bold; color: #7d7d7d;">1. Don&#8217;t follow.</span><br />
You&#8217;re a leader, not a follower. If you don&#8217;t follow them, they won&#8217;t follow you. It&#8217;s the ideal way to keep your Tweets whirling into the ether. A bit like howling at the moon. Ace!</p>
<p><span style="font-weight: bold; color: #7d7d7d;">2. Use popular hashtags like #JustinBieber.</span><br />
Insert trending hashtags that aren&#8217;t relevant to your Tweets. It&#8217;s a foolproof trick to attract attention (for all the right reasons).</p>
<p><span style="font-weight: bold; color: #7d7d7d;">3. Keep your Twitter ID top secret.</span><br />
<a href="http://twitter.com/mirandanewsom" target="_blank"><img class="alignright size-full wp-image-1366" title="dontfollow" src="http://magneticideas.co.uk/wp-content/uploads/2011/08/dontfollow.jpg" alt="" width="171" height="82" /></a>Sure, the <strong><a href="http://www.wisegeek.com/who-are-the-linkerati.htm" target="_blank">Linkerati</a></strong> put their <a href="http://twitter.com/mirandanewsom" target="_blank">Twitter handle</a> everywhere, but that&#8217;s so <em>obvious</em>. Just one <a href="http://twitter.com/mirandanewsom" target="_blank">Follow Me</a> badge on your website will do nicely. Putting a Twitter ID on your <a href="http://www.linkedin.com/in/mirandanewsompublic" target="_blank">LinkedIn</a> profile, <a href="http://facebook.com/magneticideas" target="_blank">Facebook page</a> or email signature is totally OTT. Subtle = successful!</p>
<p><span style="font-weight: bold; color: #7d7d7d;">4. Drink and Tweet.</span><br />
It&#8217;s wine o&#8217;clock, but don&#8217;t let that stop you. Keep a shandy handy to ensure your Tweets are full of sparkling wit and personality. Je ne regrette rien!</p>
<p><span style="font-weight: bold; color: #7d7d7d;">5. Use Twitter when bitter.</span><br />
Etiquette? Forget it. Join in witch hunts, character assassination and general nastiness. And bring on the swearing. Edgy! After all, everyone knows Miss Manners is a big fat #*@ cow. <em>With</em> <em>nits</em>.</p>
<p><img class="alignleft size-full wp-image-1341" title="It's all about me" src="http://magneticideas.co.uk/wp-content/uploads/2011/08/meme.jpg" alt="" width="244" height="284" /><span style="font-weight: bold; color: #7d7d7d;">6. Stay on topic: you!<br />
</span>Talk <em>at</em> people, not with them. Prattle on about how fab your business is — that&#8217;s the best way to impress people and drum up new business (instantly). It&#8217;s all about the splendour that is you. High five!</p>
<p><span style="font-weight: bold; color: #7d7d7d;">7. Send lashings of DM.</span><br />
Set up automated direct messages, so when people follow you they&#8217;re instantly rewarded with an inbox full of spam and <a href="http://www.urbandictionary.com/define.php?term=bacn" target="_blank">bacn</a>. Makes &#8216;em feel special.</p>
<p><span style="font-weight: bold; color: #7d7d7d;">8. Tweet 24/7.</span><br />
Stay glued to that screen, even if it rankles your friends and wrecks your home life. People who rely on <a href="http://hootsuite.com/" target="_blank">Hootsuite</a>, <a href="http://tweetdeck.com/" target="_blank">Tweetdeck</a> or <a href="http://www.seesmic.com/" target="_blank">Seesmic</a> to be more efficient (or even schedule Tweets ahead of time) are just wimps.</p>
<p><span style="font-weight: bold; color: #7d7d7d;">9. Don&#8217;t fret about speling.<br />
</span>Social media should be fun. You&#8217;re too clever to conform to old-fashioned rules. Ignore smug prigs like <a href="http://twitter.com/grammarcop" target="_blank">@GrammarCop</a> and <a href="http://twitter.com/YourorYoure" target="_blank">@YourorYoure</a> and forgo <a href="http://theoatmeal.com/quiz/twitter_spell" target="_blank">The Oatmeal&#8217;s Twitter Spelling Test</a>. Live and let lvie!</p>
<p><span style="font-weight: bold; color: #7d7d7d;">10. Remember: lists are for losers.<br />
</span>Directories such as <a href="http://wefollow.com" target="_blank">WeFollow</a>, <a href="http://www.twellow.com/">Twellow</a> and <a href="http://listorious.com/">Listorious</a> are for serious social media nerds with thousands of followers. You do not want to be tarred with that brush. Avoid.</p>
<p>If you&#8217;ve found these tips useful, you may be tempted to <a href="http://twitter.com" target="_blank">share them</a> using the links below. Please think twice. Surely if you&#8217;ve learned anything from this post, it&#8217;s this: &#8217;tis better to receive than to give.</p>
<p>P.S. Don&#8217;t even <em>think</em> about following us on <strong><a href="http://twitter.com/magneticideasuk" target="_blank">Twitter</a></strong>. We are so not interested.</p>
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		<title>Does your website pass the 3 second test?</title>
		<link>http://magneticideas.co.uk/2011/07/does-your-website-pass-the-3-seconds-test/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-your-website-pass-the-3-seconds-test</link>
		<comments>http://magneticideas.co.uk/2011/07/does-your-website-pass-the-3-seconds-test/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 17:51:58 +0000</pubDate>
		<dc:creator>miranda</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://magneticideas.co.uk/?p=1001</guid>
		<description><![CDATA[You have 3 ticks. With over 17 billion websites to choose from, we all have ADD now. Your site must impress visitors within 3 to 5 seconds — or they&#8217;re gone. Take the 3 second test. Will your visitors stick &#8230; <a href="http://magneticideas.co.uk/2011/07/does-your-website-pass-the-3-seconds-test/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 16px; font-weight: bold; font-family: Verdana; color: #7d7d7d;"><a title="Website Makeover" href="http://magneticideas.co.uk/website-makeover/" class="broken_link"><img class="alignright size-full wp-image-1021" title="clock" src="http://magneticideas.co.uk/wp-content/uploads/2012/07/clock.jpg" alt="" width="300" height="352" /></a>You have 3 ticks.</span><br />
With over 17 billion websites to choose from, we all have ADD now. Your site must impress visitors within 3 to 5 seconds — or they&#8217;re gone.</p>
<p><span style="font-size: 16px; font-weight: bold; font-family: Verdana; color: #7d7d7d;">Take the 3 second test.</span><br />
Will your visitors stick with your site — or click away?</p>
<p>1. <span style="color: #fa9b17; font-weight: bold;">Speed.</span> Long loading times are annoying — 5 seconds feel like 15. Will we wait for your fancy Flash effects to load? Do you really want to risk it?</p>
<p>2. <span style="color: #fa9b17; font-weight: bold;">First impressions.</span> Don&#8217;t judge a book by its cover? Ha! We&#8217;ve all become masters of the snap judgment. Shallow perhaps, but your site needs to appeal to your target audience — instantly. Images and strong graphics can help. And ditch those long grey boxes of type — they&#8217;re a total turn-off.</p>
<p>3. <span style="color: #fa9b17; font-weight: bold;">Clarity.</span> ‘What&#8217;s in it for me?’ That&#8217;s all your visitors want to know. If we google ‘widget maker London’ and find your page, it better mention widgets or we lose patience — and you lose a customer. Cut to the chase. Clarity and consistent branding can convince visitors to stick around (and learn why they should buy your widgets).</p>
<p><span style="color: #fa9b17; font-weight: bold;"><a title="Website Makeover" href="http://magneticideas.co.uk/website-makeover/" class="broken_link">How does your website score?</a></span> Shiny SEO results are worthless if your exit rate is sky high. Let us help with a <a title="Website Makeover" href="http://magneticideas.co.uk/website-makeover/" class="broken_link">website MOT and makeover </a>to polish up your site <em>without</em> a total rebuild. Starter packages from just <strong><a title="Website Makeover" href="http://magneticideas.co.uk/website-makeover/" class="broken_link">£499</a></strong>.</p>
]]></content:encoded>
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		<item>
		<title>We&#8217;re open for business!</title>
		<link>http://magneticideas.co.uk/2011/07/open-for-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=open-for-business</link>
		<comments>http://magneticideas.co.uk/2011/07/open-for-business/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 10:14:48 +0000</pubDate>
		<dc:creator>miranda</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Logo design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Print: brochures, posters, leaflets and more.]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Website design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://magneticideas.co.uk/?p=1</guid>
		<description><![CDATA[Launching or expanding a business in today&#8217;s competitive market? Congratulations &#8211; you&#8217;re definitely not the namby-pamby type. So, where do you begin? A quirky business name and fancy logo, right? And then some clever Twittering. Whoa, Nelly. Step 1 is &#8230; <a href="http://magneticideas.co.uk/2011/07/open-for-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://magneticideas.co.uk/wp-content/uploads/2011/07/meetingorange.jpg"><img class="alignleft size-full wp-image-955" title="meetingorange" src="http://magneticideas.co.uk/wp-content/uploads/2011/07/meetingorange.jpg" alt="" width="263" height="172" /></a>Launching or expanding a business in today&#8217;s competitive market? Congratulations &#8211; you&#8217;re definitely not the namby-pamby type.</p>
<p>So, where do you begin? A quirky business name and fancy logo, right? And then some clever Twittering.</p>
<p>Whoa, Nelly. Step 1 is your business model. The coolest branding and most clever marketing can&#8217;t make your business a success without a strong foundation. Magnetic Ideas loves helping entrepreneurs succeed. Get in touch today to tighten up your business and marketing strategy and start attracting new customers.</p>
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