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Branding & Web Design
  • Magnetic Branding Blog

    Our insights and impressions of branding in London.

  • Magnetic Branding Blog

    What’s caught our eye this week? Take a closer look.

24 Jun '15

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Copywriting blunder – or just a bit of fun?

If you cycle through the Elephant (on the cycle path not the roundabout because you’re not a suicidal maniac), you’ll have seen these signs: CS7 Diversión. The cycle route is temporarily diverted through St. Mary’s Churchyard, and so far cyclists … Read More

29 Apr '15

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Rebranding Hastings Adventure Golf

Just returned from a fantastic stay in America, visiting family and friends at the beach in North Carolina – and finding some time for putt putt… ahem, I mean research for our rebranding project for Hastings Adventure Golf. We’ve reshaped the brand to … Read More

28 Apr '15

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Crossbones Garden

Recently we got an amazing ‘sneak preview’ tour of the Crossbones Garden in Redcross Way, SE1. Bankside Open Spaces Trust has impressive plans for a new open space, sensitively created on this post-medieval un-consecrated burial ground in SE1. Now everyone will be able to … Read More

20 Apr '15

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Rebranded sign of the times

What could be better? Not a cloud in the spring sky, and walking down the street to see a sign *you* designed? I was so pleased to see it finally live. These guys are doing such a great job and … Read More

20 Apr '15

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Hillary Clinton’s new logo…

Hillary Clinton’s new logo is making waves. Is it the perfect combination of Americana and ‘moving forward’? Totally boring? A filch of FedEx? Creative Bloq drills down in a fantastic blog: 5 reasons Hillary Clinton’s New Logo is Causing Controversy.

Hillary’s competition:

In the … Read More

24 Mar '15

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Florist branding: Igloo Flowers

Every time I walk past Igloo Flowers at London Bridge station I think to myself, “What a perfect name!” Tucked into a little cave-like Victorian arch lined with shiny, ice-white tiles (and of course, the typically Arctic temperatures of any flower shop) it’s a proper little Igloo … Read More

Legal recruitment just got interesting…

This week more digital ad design for Kinsella Legal recruitment agency. (Another) one of our favourite clients, Siobhan and the Kinsella team love having eye-catching ads in Legal Week and The Lawyer, both in print and online. Kinsella’s ads embody the team’s warm personality and … Read More

13 Mar '15

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Bar and restaurant interiors: The Boot and Flogger

Last night I was invited to an event with the wonderful Fourth Day PR team at The Boot and Flogger, in Redcross Way, SE1 (coincidentally about 20 steps from our new location). I’ve heard about it for years, but it was … Read More

12 Mar '15

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Restaurant branding: El Vergel

Most mornings when walking or cycling to work, I pass the lovely El Vergel. I absolutely love this Latin American restaurant, partly for its delicious churrasco palta (steak, avocado and tomato sandwich), but also for the delightful interior design branding. I love … Read More

11 Mar '15

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Not Dogs pop-up food stand in London Bridge

Spied on my lunchtime walk: Not Dogs, a cute little vegetarian popup food stand, celebrating Day 3 in The Moveable Feast’s lovely new ‘veggie food emporium’ located in a popup space next to London Bridge station and The Shard, right … Read More