Robert Aldridge, Director, CSG Golf
THE CLIENT. CSG Golf, a new bespoke travel and events company for high net-worth individuals in the UK, US and beyond.
THE BRIEF. This high-end travel startup needed a luxury branding agency to create a sophisticated brand for their company, to be rolled out in high quality brochures, business cards, a website and branding vehicles including a private plane.
THE BRAND. The client wanted a strong and elegant brand to resonate with its sophisticated target audience. Each interaction between client and travel company must be a seamless experience, matching the quality of service for the company’s tours. The luxury branding includes high-quality business cards, a beautiful welcome pack, polished compliment slips and impressive printed brochures that highlight the most sought-after golf courses, destinations and hotels on earth.
THE FINANCIAL TIMES AD DESIGN. We have designed several ads to appear in the Financial Times, appealing to the high net-worth individuals who comprise the FT readership, who are interested in luxury travel brands.
THE WEBSITE. designed a high-impact microsite very quickly, so people could see the details of their first tour. We also designed their corporate website, highlighting the full range of bespoke travel services and consultancy provided by the company.