Wendy Peterman, Director, Petermans
THE CLIENT. Rebranding a business is a big decision. For Petermans, a family-run estate agency established in 1962, a rebrand was necessary to reflect the growth of the business and the quality of the properties in its portfolio. With offices in Herne Hill and in Edgware, this distinctly London agency is one of the ‘good guys’, an honest and reliable alternative to corporate property giants. Relationships are key – the company prides itself on integrity and a truly personalised service. All staff are either family or practically are, having been with the business for over seven years. This means consistency, harmony and plenty of local knowledge.
THE BRIEF. The clients wanted to sharpen up their branding, to reflect the increasing value of the residential and commercial properties on their books. For their rebranding, they wanted to polish up their logo, business stationery and signage to reflect the quality of service.
THE BRAND. The new brand carries over the existing colours of their established and recognisable brand, but with a darker purple shade to reflect the serious nature of the transactions taking place. The capital letters of the name and clean lines of the logo sharpen up the look, giving a better reflection of the care and professionalism of the service they provide, with echoes of crisp architectural drawings.