Chris Richards, Director of Hastings Adventure Golf
THE CLIENT. Adventure Golf, a seaside leisure attraction in the heart of Hastings.
THE BRIEF. Our client, Chris Richards is a respected international golf attraction consultant and has been running Hastings Adventure Golf in the heart of the seafront on England’s southern coast for many years. With the ongoing regeneration of Hastings and the influx of sophisticated eateries and venues (including the spectacular Jerwood Gallery opening up practically next door), it’s important that the brand and the site look current and appealing to residents and tourists in ‘the Shoreditch of Sussex’.
THE BRAND. We wanted the brand to match the sophisticated, contemporary and cultured identity springing up throughout the town, to be upmarket in an approachable way, maintaining a sense of fun and down-to-earth humour (it is crazy golf, after all!).
BRAND IMPLEMENTATION. We will be working with Hastings Adventure Golf to incorporate the new branding across their signage, packaging, staff uniforms and digital platforms.