Branding & Web Design
March 3, 2015

Profile Protection Rebranding

A refreshed brand and new website for this high-end security company.


No winter lasts forever; no spring skips its turn.

Hal Borland
While Spring isn’t officially here yet, there are definitely ‘Spring glimpses’. It seems an appropriate time to relaunch a brand, which is exactly what our latest client Profile Protection have done. This bespoke security service wanted its rebranding and website to reflect the calibre of its service and appeal to its high-profile West End clients, including top hotels, venues and restaurants.

Before-After Branding
before-after branding rebranding

Before and after brand design for Profile Protection

The clients felt very attached to their original logo of interlocking Ps, designed by a family member. They wanted the new design to echo the original concept with updated styling and a more sophisticated colour palette. The dark greys and subtle gold help reflect the increasingly high-end atmosphere of West End hotels, clubs and restaurants, without straying into ‘glitzy’. We love helping businesses like Profile polish up their branding. A rebrand can help small but growing businesses clearly articulate the value of their services.

Nice guys finish first

All in all, a very enjoyable project. We really love working with ambitious companies, especially when everyone on the team is so lovely and their business is genuinely good (in every sense). If you or anyone you know think your business identity needs a refresh for Spring 2015, take a look at our other before-after branding examples and please get in touch.

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